Privacy Policy

The Bootylicious Bible by Go With Jo Fitness

This Privacy Policy explains how Go With Jo Fitness, operated by Joanna Olivier, collects, uses, stores, and protects your personal data when you visit The Bootylicious Bible website, join our email list, purchase the digital program, access bonuses, or contact us for support.

1. Who We Are +

The Bootylicious Bible is a digital fitness and nutrition education product created by Joanna Olivier under the brand Go With Jo Fitness.

If you have any questions about this Privacy Policy or how your personal data is handled, please contact: joanna@gowithjofitness.com

2. What Law Applies +

Our use of your personal data is governed by the UK GDPR and the Data Protection Act 2018.

We process personal data fairly, lawfully, and transparently in line with these laws.

3. What Personal Data We Collect +

We may collect personal data such as your name, email address, billing details, purchase history, IP address, browser/device information, checkout activity, email preferences, and any information you provide when contacting us.

If you purchase or access The Bootylicious Bible, we may also process information needed to deliver your digital product, bonuses, updates, receipts, support emails, and access instructions.

If you voluntarily share fitness, health, body, goal, progress, injury, pregnancy, postpartum, medical, or nutrition-related information, this may be treated as special category data and given extra protection.

4. Special Category Fitness or Health Data +

The Bootylicious Bible is a fitness and nutrition education program. You are not required to give us health information to purchase the program.

If you voluntarily provide health, fitness, progress, injury, pregnancy, postpartum, medical, or nutrition-related information, we will only use it where necessary to respond to your enquiry, provide support, or deliver a relevant service, and only where we have a valid lawful basis and, where required, your explicit consent.

Please do not send sensitive medical information unless it is necessary for your enquiry. The Bootylicious Bible is not a substitute for professional medical advice.

5. Legal Bases for Processing +

We process your personal data on one or more of the following legal bases:

Performance of a contract — to process your purchase, deliver The Bootylicious Bible, provide bonuses, send access details, and respond to customer support requests.

Legitimate interests — to operate, improve, secure, and protect our website, checkout, email systems, and digital product business.

Consent — where you have clearly opted in, such as for marketing emails, free resources, waitlists, or certain sensitive data.

Legal obligation — where we are required to keep records for tax, accounting, fraud prevention, or legal purposes.

6. Data We Collect Automatically +

When you visit our website, sales page, checkout page, or email links, we may automatically collect technical information such as your IP address, browser type, device type, referring pages, pages viewed, link clicks, date/time of access, and general website usage data.

This helps us maintain website functionality, improve the customer experience, monitor performance, understand what content is useful, and protect the security of our site and checkout.

7. Cookies and Tracking Technologies +

We may use cookies, pixels, tags, and similar technologies to make our website work correctly, improve user experience, understand page performance, track checkout activity, and measure marketing effectiveness.

Where required by law, non-essential cookies are only used with your consent. You can manage cookies through your browser settings and any cookie banner or preferences tool we use.

8. Data You Provide Directly +

If you contact us, join a waitlist, download a free resource, comment through an automation, purchase The Bootylicious Bible, or request support, we may collect your name, email address, message content, purchase details, and any information needed to respond or deliver what you requested.

If you choose to share progress photos, testimonials, fitness goals, body measurements, or personal transformation information, we will only use that information for the purpose you provided it for and, where needed, with your permission.

9. Purchases, Checkout and Payments +

When you buy The Bootylicious Bible, your order and checkout information may be processed through third-party platforms used to take payment, deliver the product, send receipts, and manage customer access.

Payments are processed securely by third-party payment providers such as Stripe and/or PayPal. We do not store or have access to your full payment card details.

We may keep records of your purchase so we can provide access, support, invoices, refunds where applicable, and comply with tax and accounting requirements.

If you make a request under our 60-Day Promise / Action Guarantee, we may process your name, email address, order details, purchase date, payment records, customer support messages, and any information you choose to provide as part of your request. This is used to review the request, confirm eligibility, process any applicable refund, prevent misuse, and keep appropriate business, legal, tax, and accounting records.

10. Digital Product Delivery and Bonuses +

The Bootylicious Bible is delivered as a digital product, which may include a downloadable PDF, exercise video links, bonus resources, email instructions, and future updates.

We may use your email address to send purchase confirmation, access details, product delivery emails, bonus materials, important updates, and support information relating to your purchase.

These service emails are necessary to deliver the product you purchased and are separate from optional marketing emails.

11. Processors and Service Providers +

We use trusted third-party service providers to help run our business, including website hosting, sales page delivery, checkout, email marketing, automation, analytics, customer support, payment processing, digital product delivery, and video hosting.

For example, our website, sales pages, checkout, email communications, and digital product delivery may be managed through systeme.io, which acts as a processor on our behalf.

We may also use platforms such as email providers, automation tools, analytics tools, social media platforms, payment providers, and video platforms to support delivery and communication.

12. Marketing Communications +

If you opt in to marketing, download a free resource, join a waitlist, or request updates, we may send you emails about The Bootylicious Bible, Go With Jo Fitness products, fitness education, offers, bonuses, challenges, coaching, and related resources.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly at joanna@gowithjofitness.com.

Unsubscribing from marketing emails does not stop necessary service emails relating to a purchase you have made.

13. Social Media and Messaging Automations +

We maintain a presence on social media platforms such as Instagram, Facebook, TikTok, YouTube, and other platforms used by Go With Jo Fitness.

If you comment, message us, click links, request a freebie, or interact with automated messages, both we and the relevant platform or automation provider may process your data.

Please also review the privacy policies of the platforms you use, as we do not control how those platforms process your data.

14. Testimonials and Progress Content +

If you send us a testimonial, review, progress update, photo, video, or transformation story, we will only use it publicly where we have your permission to do so.

You can ask us to remove a testimonial or progress feature at any time by contacting joanna@gowithjofitness.com, although we may not be able to remove content that has already been printed, shared by others, or stored in archived materials.

15. International Transfers +

Some of our service providers may process or store personal data outside the UK.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections and other lawful transfer mechanisms where required.

16. Data Retention +

We keep personal data only for as long as necessary for the purposes for which it was collected, including product delivery, customer support, legal, tax, accounting, fraud prevention, and reporting requirements.

Purchase, refund, guarantee, and financial records may be kept for up to six years where required for legal, tax, accounting, fraud-prevention, or business record reasons.

Marketing data is kept until you unsubscribe, withdraw consent, or we no longer need it for the purpose it was collected.

17. Data Security +

We use reasonable technical and organisational measures to protect your personal data, including secure systems, restricted access, trusted service providers, and appropriate account protections where available.

While no online system can guarantee complete security, we take appropriate steps to safeguard the information we hold.

18. Minors +

The Bootylicious Bible is intended for adults and is not intended for individuals under the age of 18.

We do not knowingly collect personal data from minors.

19. Automated Decision-Making +

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

We may use basic automation to send emails, deliver digital products, apply customer tags, trigger follow-ups, and improve customer experience.

20. Your Rights +

Under UK GDPR, you have rights including the right to:

access your personal data, correct inaccurate data, request deletion, restrict or object to processing, request data portability, and withdraw consent where consent is the lawful basis.

To exercise these rights, contact: joanna@gowithjofitness.com

21. Complaints +

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

We encourage you to contact us first so we can try to resolve your concern directly.

22. Third-Party Links +

The Bootylicious Bible website, emails, PDF, bonuses, and exercise demonstrations may contain links to third-party websites, platforms, products, tools, or resources.

We are not responsible for the privacy practices, content, security, or policies of those third-party sites. Please review their privacy policies before sharing personal information with them.

23. Affiliate Links +

Some links we share, such as recommended equipment links, may be affiliate links.

If you purchase through an affiliate link, we may earn a small commission at no extra cost to you. The third-party retailer or platform may process your data according to its own privacy policy.

24. Changes to This Policy +

We may update this Privacy Policy from time to time to reflect changes to The Bootylicious Bible, our website, checkout process, service providers, legal requirements, or business practices.

The most recent version will always be published on our website.

25. Contact +

If you have any questions about this Privacy Policy or your personal data, please contact:

Email: joanna@gowithjofitness.com

Brand: Go With Jo Fitness

Product: The Bootylicious Bible

Last updated: 17 May 2026

Important: The Bootylicious Bible is a digital fitness and nutrition education product. It is not medical advice, and results vary from person to person.