It's 8 weeks from now.
It's a Tuesday morning. You stand up off the bedroom floor without doing the maths on which knee to push off first. You catch your side profile in the hallway mirror — the one you've been quietly avoiding for two years — and you stay there. Just for a second. You pull on the jeans you almost donated last summer. They go up. You don't lie down to do them. You walk into the kitchen, and your kid looks up and says, "Mom, you seem different."
This isn't your willpower's fault.
You've been quietly carrying something for a while now.
Maybe you noticed it first in a photo someone took at a family barbeque. The side angle. The shape that used to be there isn't anymore. You scrolled past it fast.
Maybe it was the changing room moment. The jeans that fit your waist last summer suddenly hung loose where they used to fill out. You took them off, hung them back up, and didn't try anything else on that day.
Or maybe it's just been a slow, quiet creep. The realisation that you stopped catching your own reflection on purpose. That you've been turning slightly when someone takes a photo. That somewhere between turning 35 and now, something shifted — and nobody handed you a manual for it.
Here's what you've probably tried.
You've done the squats. Hundreds of them. Maybe thousands. Your knees know about it but your bum doesn't.
You've done the cardio. The walks, the runs, the spin classes. You got fitter and somehow flatter at the same time. Less shape, not more.
You've Googled it at 11pm. Watched YouTube workouts that never quite stuck. Bought programs designed for 25-year-old gym girls who don't have kids, don't have a desk job, and don't have a body that's changing under their feet.
And somewhere along the way, you probably started to wonder — quietly, just to yourself — whether this is just it now. Whether 40 is the part where you let it go.
Listen to me.
It is not your willpower. It is not your discipline. It is not your age. It is biology that the fitness industry has been quietly ignoring because most fitness content is still designed for men, for 22-year-olds, or for women who have never had a baby, a desk, or a hormone shift.
Your glutes — the largest muscle in your body — have been switched off by years of sitting, by pregnancies that rewired your pelvic floor, by the natural drop in estrogen that's happening right now, in real time, in your body. They didn't leave. They went quiet.
And quiet is not the same as gone.
Quiet is something you can wake back up.
This isn't your decline.
It's your rite of passage.
The decade you're in right now — your late 30s, your 40s, your 50s — is being sold to you as a slow surrender. A slow giving-away of your body, your energy, your shape, your strength.
That story isn't true. It's just very profitable.
The truth is simpler, and you've always known it: the women who walk through this decade on purpose — who pick up something heavy three times a week, who feed themselves properly, who stop apologising for taking time for themselves — walk out the other side stronger than they've ever been. Not "still attractive for their age." Stronger. Fuller. More themselves than they were at 25.
For yourself. Full stop.I'm not the PT who never went to the gym.
I'm the PT who left it.
Joanna Olivier · Mum of two · MSc Physical Education · CPT
I'm Joanna. Mum of two. 44 years old. Master of Science in Physical Education and 20+ years as a qualified personal trainer.
I spent two decades inside gyms — teaching body pump, running group sessions, motivating women through every kind of workout the industry had to offer. So when I had my own children and my body changed, twice, I figured I had every tool I needed to bring it back.
I had the qualifications. I had the experience. What I didn't have was a method built for the woman I'd actually become.
After each pregnancy I lost over 20 pounds — but before I rebuilt my body, I felt stuck. Uncomfortable in my own skin. Frustrated. Disconnected from the woman I wanted to be.
The gym-based methods I'd built my whole career on weren't built for the realities of a 35+ mum's life. Not enough time. Not enough recovery. Hormones working differently. A body that no longer responded to the old playbook.
So I did the one thing 20 years of training said I shouldn't do.
I left the gym.
I rebuilt my body — twice — using resistance bands and dumbbells at home, paired with smart protein structure, and recovery. No commute. No membership. No childcare puzzle. And the results were better than anything I'd produced in the gym.
That's how this program was born. Not from a textbook. Not from a trend. From a real-life problem I had to solve for myself before I could ever solve it for over 1 million women in my community.
This is the program I built for me. Now I'm sharing it with you.
Love, Jo x
Why this works when squats and cardio didn't.
When I went into that research hole I told you about, I kept hitting the same wall. The glute — your largest muscle, the one that shapes everything — needs two things working together: constant tension across its full range of motion, and enough progressive load to force it to actually grow.
Squats, lunges, and machines give you load — but they can't deliver constant tension through every inch of the movement. Resistance bands can. They create accommodating resistance that keeps the glute working from start to finish, through angles and positions that gravity-based training simply misses.
But tension alone won't build shape. That's where the dumbbells come in.
Together, they deliver a stimulus most training programs — gym-based or otherwise — have never given your glutes. Bands to activate and isolate. Dumbbells to progressively overload, strengthen, and reshape.
The female gluteal muscle group — the largest muscle in your body
I call it The Glute Ignition Method™
It runs in two phases — and they have to happen in this order.
Phase One
Awaken
Weeks 1–4
First, we wake up the glutes properly. Through warm-ups, activation, controlled strength work, and mind–muscle connection, you teach your glutes to fire before the bigger work begins.
Phase Two
Amplify
Weeks 5–8
Then we turn up the challenge. You progress the resistance, increase the demand, train closer to failure, and use smarter glute-focused variations to build more shape, roundness, and lift.
Eight weeks. Three sessions a week.
No gym, no guesswork, no programs designed for a body you don't have.
This is the method I built for me. It's the method I've now used with hundreds of women in their late 30s, 40s, and 50s.
It's the method inside The Bootylicious Bible.
Two phases. Eight weeks. Three sessions a week.
This isn't just a workout program.
Real change happens at the intersection of three things. Skip any one of them, and the other two won't hold.
Pillar One
Train
The Glute Ignition Method™
Eight weeks of structured workouts built around the 2-phase protocol. Three sessions a week. Banded and dumbbell exercises engineered for the female pelvis, demonstrated with form cues you can actually feel. Done from your living room. No gym needed.
Pillar Two
Fuel
The Track It Right Framework
A simple protein-led eating structure designed to feed muscle, not starve it. A repeatable daily plate that works for women 35+ whose metabolism is asking for different things than it did at 25. Includes the full nutrition guide.
Pillar Three
Anchor
Mindset, Recovery & Lifestyle
The part that keeps everything else in place. A daily habit framework, weekly recovery protocols, and the mindset reset that handles the week-three plateau most women never push through. This is the difference between a program you finish and a program you carry forward.
Train builds the body.
Fuel feeds the body.
Anchor keeps the body.
All three live inside The Bootylicious Bible.
What women are saying after doing the work.
No gym. No complicated plan. Just structured glute training, consistency, and women finally feeling stronger, firmer, and more confident in their shape.
I've done random glute workouts on YouTube for years, but I never knew if I was doing enough — or doing it properly. After 8 weeks with Jo's Bootylicious Bible, I can actually feel my glutes working, my leggings fit differently, and my bum finally has shape again. I'm 42 and honestly thought that part of my body was gone for good.
After two kids and years of sitting at a desk, my bum had completely flattened. I didn't want a gym program — I needed something I could do at home and actually stick to. By week 6, my husband noticed my shape changing, and by week 8, my jeans were tighter in the right places for the first time in years.
I used to think squats were enough, but my legs always took over and my glutes never changed. Jo's activation work changed everything. I finally understood how to train my glutes properly. At 48, I feel stronger, rounder, and more confident in leggings than I have in years.
I was nervous starting because I'm in my 50s and thought glute growth was for younger women. This program proved me wrong. The structure, the nutrition guidance, and the progression made it simple. After 8 weeks, my bum looks lifted, my hips feel stronger, and I feel proud every time I catch myself in the mirror.
I bought so many mini bands over the years and still had no idea what to actually do with them. This was the first plan that gave me structure. By week 4, I could feel my glutes switching on properly, and by week 8, my bum looked firmer and more lifted in my gym leggings.
I always felt like my body changed after 40 and my bum just disappeared. I didn't want extreme workouts or anything complicated. Jo's plan was simple, progressive, and easy to follow at home. My confidence in jeans has completely changed.
I've tried gym plans before, but I never stuck to them because they felt too overwhelming. The Bootylicious Bible gave me exactly what to do, when to do it, and how to progress. After 8 weeks, my glutes feel stronger, my shape is better, and I actually feel proud of myself.
I used to avoid wearing fitted dresses because I felt flat from the side. After following Jo's workouts consistently, I noticed my side profile changing — not overnight, but enough that I could see the lift. I'm 46, and this is the first time I've felt excited about training glutes.
I thought I needed a gym and heavy machines to build my bum. I was wrong. With dumbbells, bands, and Jo's clear guidance, I finally started seeing progress from home. My glutes feel firmer, my hips feel stronger, and I don't feel lost anymore.
I've always struggled with one glute feeling weaker than the other, and I never knew how to fix it. The single-leg work, activation, and progression helped so much. After 8 weeks, I feel more balanced, stronger, and my shape looks more even.
From a trainer trusted by over 1 million women — a program finally built for the 35+ female body.
You. Eight Sundays from now.
I want you to do something with me for a moment.
Close your eyes — actually do this — and put yourself eight Sundays from now.
You're getting dressed. The jeans you've been side-eyeing in the wardrobe for two years are on the bed. Last summer you nearly donated them. This morning, you reach for them on purpose.
They go up. They fit. And not in the technically zipped, hold-your-breath way you remember. In the way you forgot was possible — the way that has shape now, that has lift now.
You stand in front of the bedroom mirror — the one you've been quietly turning away from since 2024 — and this time you don't turn. You stay there. You turn slightly. You look. You think huh. Quietly. Just for yourself.
Your kid wanders in. "Mom, what?" You smile. Nothing. Just getting dressed.
You walk downstairs. Your hips don't grumble going down the steps the way they used to. Your back is quiet. Your body is yours again — not the body that held everyone up for ten years. Yours.
And somewhere in your chest, very quietly, you think the thing you haven't let yourself think in years —
I built this.
The complete Bootylicious Bible system.
Not a workout video pack. A complete, structured, glute-first transformation system — built for the woman you are now.
The Core Program
The Bootylicious Bible — 8-Week Program
The complete 8-week glute-first system. Phase 1 lays your foundation. Phase 2 takes you to the next level. Every workout, set and progression — mapped out for you.
Full Exercise Demo Video Library
Every exercise demonstrated by Jo. Click the exercise name and see exactly how it's done — form cues, common mistakes, and the mind-muscle connection that makes it work.
Warm-Up, Glute Activation & Cool-Down Routines
Follow-along sequences for every session. The activation circuit is where your glutes actually wake up before training — most programs skip this. You won't.
Booty Science 101
The why behind every exercise. Understanding what each glute muscle does — and how to target it — is what turns guesswork into results.
Built-In Support Systems
Nutrition for Glute Growth
A complete protein-led eating framework with separate guidance for muscle-building and fat-loss phases. No starving. Just structure that actually feeds the work you're doing.
Mindset for Glute Growth
The mental work most programs ignore. How to stop comparing, stay consistent, and celebrate progress at every stage — so the week-three plateau doesn't take you out.
Lifestyle for Glute Gains
Sleep, recovery, daily movement, stress. The lifestyle layer that decides whether the work you're doing inside Phase 1 and Phase 2 actually shows.
The Track It Right Nutrition Setup Guide
A companion guide for setting your calories and macros without guessing. Built for women whose metabolism has shifted — so the nutrition piece actually clicks.
Total Real Value
$376
What these pieces would cost separately.
Your Investment Today
Everything you need to stop guessing — and start building.
Instant access after checkout.
Get your custom plan today for $97
Start The Bootylicious Bible today and unlock the structure, workouts, nutrition guidance, and confidence-building support you need to sculpt, lift, and grow your glutes from home.
Your Investment
97
🔒 Secure checkout · Instant access · 60-day money-back guarantee
Final shape. First step.
guarantee
You do the work.
If your glutes don't change — you don't pay.
I've spent two decades inside the fitness industry. I know what most guarantees look like — buried in small print, impossible to claim, designed to protect the seller, not you.
This one is different.
If you commit to the 8 weeks of The Bootylicious Bible — follow the program, do the workouts, eat in line with the nutrition framework — and you don't see visible, tangible change in your glutes by the end of week eight, I'll refund every penny.
No long forms. No interrogation. No small print.
actually do the work.
I'm not promising you a result by sitting on the sofa. I'm promising you the result when you show up and follow the system. That's the deal.
Complete the program
All 8 weeks. Phase 1 and Phase 2. No skipped weeks.
Follow the nutrition
The protein-led framework. Doesn't have to be perfect — just consistent.
Take before & after photos
Front, side, back. Week 1 and Week 8. So we both have the proof.
If you do those three things and your glutes haven't changed, I personally refund you. No drama. Within 60 days of joining.
Because I know what this program does for women who do the work. And if it doesn't work for you, you shouldn't pay for it.
Stronger glutes
or you don't pay.
— Jo x
Be honest — is this you?
The Right Fit
This is for you if…
-
You're a woman in your late 30s, 40s, or 50s who looks in the mirror and feels like your shape has quietly faded
-
You've tried glute workouts on YouTube for years and still aren't sure if you're doing them right
-
You don't want a gym — you want a structured program you can do at home, around real life
-
You've had children, sit at a desk, or both — and your body doesn't respond the way it used to
-
You're ready to commit to 8 weeks of consistent work — three sessions a week
-
You're done with quick-fix programs and want something built around the woman you actually are
Probably Not The Right Fit
This isn't for you if…
-
You're looking for a 7-day shred, a juice cleanse, or a "lose 20 pounds in a month" promise
-
You're pregnant, postpartum within the first 6 months, or recovering from injury without medical clearance
-
You expect results without doing the work — this is structured, not magic
-
You're not willing to pick up resistance bands and dumbbells three times a week
-
You're looking for a generic full-body program, not a glute-focused system
If that's you —
you're already in.
This is the moment.
You've read this far for a reason.
Maybe it's that you're tired of trying programs that weren't built for the body you have now. Maybe it's that you saw yourself in one of those ten women up there. Maybe it's that something in your chest got quieter at "I built this."
Whatever the reason — you scrolled here. That's not nothing. That's you, deciding.
You're allowed
to want this.
🔒 Secure checkout · Instant access · 60-day money-back guarantee
Everything you need to know before you start.
Short answers. Honest answers. Tap any question to expand.
What equipment do I actually need?
Three things: a mini resistance band set, a pair of dumbbells (ideally adjustable, so you can progress the load as you get stronger), and a chair or bench. That's it.
No gym membership. No expensive racks. The whole point of this program is that it works in the corner of your living room, three times a week.
How long is each workout?
40-50 minutes, three times a week. Including the warm-up, glute activation, the main session, and the cool-down.
You'll do roughly 2.5 hours of training per week. That's less time than most women spend scrolling Instagram in a single evening.
How quickly will I see results?
Honest answer: most women feel their glutes properly activating by the end of week 2. Visible shape changes usually show by week 4–6. The biggest transformation happens in Phase 2 (weeks 5–8) when progression really kicks in.
If anyone promises you a six-week peach overnight, they're selling you a story. This is real training — and real change takes the full 8 weeks.
I'm in my 50s — will this actually work for me?
Yes. Glute muscles respond to resistance training at every age — and the 35+ female body responds particularly well when training is designed around it, rather than borrowed from programs built for a 25-year-old's hormones and recovery rate.
The combination of activation work, progressive overload, and protein-led nutrition works the same way whether you're 38 or 58. The difference is that this program is engineered for where your body actually is — not where it was a decade ago.
I've never properly trained glutes before — is this too advanced?
No. Phase 1 (weeks 1–4) is specifically designed to build your foundation — including activation work, form cues, and the mind-muscle connection most beginners are missing.
Every exercise has a demo video you can click to watch before performing it. You'll know exactly what you're doing from day one.
What if I miss a workout or fall off mid-program?
You pick up where you left off. The program is yours for life — you can repeat phases, take a week off, restart Phase 1, whatever real life requires.
What matters is consistency over time, not perfection inside any single week. Miss a session, do it tomorrow. That's it.
Is this safe after pregnancy or postpartum?
The program isn't designed for active pregnancy or the first 6 months postpartum — you'd need to get medical clearance from your healthcare provider before starting.
From 6 months postpartum onwards (with clearance), the program is built specifically for the body that's been through pregnancy. I rebuilt mine twice after my own kids using exactly this method.
Do I have to overhaul my eating?
The nutrition side of the program is handled through the Track It Right guide, which is included. It's not a meal plan — there's no list of foods to eat or avoid.
What it does is show you exactly how to set up your nutrition for the phase you're in: fat loss or muscle building. You'll understand how to structure your meals around protein, how much to eat based on your goal, and how to adjust as you progress.
It's practical and specific — not vague "eat clean" advice, but not obsessive either. Most women find it's the first time nutrition has actually made sense in the context of what they're trying to build.
Will resistance training make me bulky?
No. Women — especially women 35+ — don't have the hormonal profile to bulk up from resistance training at this level. What you'll build is shape, lift, and density. Not bulk.
The program uses bands and dumbbells together — exactly the right combination to give your glutes the stimulus they need to grow and reshape, without adding unwanted size anywhere else.
What happens after I buy?
You get instant access to everything — the 8-week Bootylicious Bible, every exercise demo video, the warm-up and activation routines, the nutrition guidance, and the Track It Right setup guide.
Delivered via email immediately after checkout. View it on phone, tablet, or laptop. Yours forever.
Still got a question?
Message Jo directly.
I know how this works.
You're going to close this page, and tomorrow you're going to scroll past a video that reminds you about your glutes, and then next week your jeans are going to feel the same way they did this morning. And the morning after that.
That's not me trying to scare you. That's me being honest about how this kind of decision usually goes when you don't make it.
Eight Sundays from now
is going to happen anyway.
You decide who you'll be in it.
Love, Jo x
It's 8 weeks from now.
It's a Tuesday morning. You stand up off the bedroom floor without doing the maths on which knee to push off first. You catch your side profile in the hallway mirror — the one you've been quietly avoiding for two years — and you stay there. Just for a second. You pull on the jeans you almost donated last summer. They go up. You don't lie down to do them. You walk into the kitchen, and your kid looks up and says, "Mom, you seem different."
This isn't your willpower's fault.
You've been quietly carrying something for a while now.
Maybe you noticed it first in a photo someone took at a family barbeque. The side angle. The shape that used to be there isn't anymore. You scrolled past it fast.
Maybe it was the changing room moment. The jeans that fit your waist last summer suddenly hung loose where they used to fill out. You took them off, hung them back up, and didn't try anything else on that day.
Or maybe it's just been a slow, quiet creep. The realisation that you stopped catching your own reflection on purpose. That you've been turning slightly when someone takes a photo. That somewhere between turning 35 and now, something shifted — and nobody handed you a manual for it.
Here's what you've probably tried.
You've done the squats. Hundreds of them. Maybe thousands. Your knees know about it but your bum doesn't.
You've done the cardio. The walks, the runs, the spin classes. You got fitter and somehow flatter at the same time. Less shape, not more.
You've Googled it at 11pm. Watched YouTube workouts that never quite stuck. Bought programs designed for 25-year-old gym girls who don't have kids, don't have a desk job, and don't have a body that's changing under their feet.
And somewhere along the way, you probably started to wonder — quietly, just to yourself — whether this is just it now. Whether 40 is the part where you let it go.
Listen to me.
It is not your willpower. It is not your discipline. It is not your age. It is biology that the fitness industry has been quietly ignoring because most fitness content is still designed for men, for 22-year-olds, or for women who have never had a baby, a desk, or a hormone shift.
Your glutes — the largest muscle in your body — have been switched off by years of sitting, by pregnancies that rewired your pelvic floor, by the natural drop in estrogen that's happening right now, in real time, in your body. They didn't leave. They went quiet.
And quiet is not the same as gone.
Quiet is something you can wake back up.
This isn't your decline.
It's your rite of passage.
The decade you're in right now — your late 30s, your 40s, your 50s — is being sold to you as a slow surrender. A slow giving-away of your body, your energy, your shape, your strength.
That story isn't true. It's just very profitable.
The truth is simpler, and you've always known it: the women who walk through this decade on purpose — who pick up something heavy three times a week, who feed themselves properly, who stop apologising for taking time for themselves — walk out the other side stronger than they've ever been. Not "still attractive for their age." Stronger. Fuller. More themselves than they were at 25.
For yourself. Full stop.I'm not the PT who never went to the gym.
I'm the PT who left it.
Joanna Olivier · Mum of two · MSc Physical Education · CPT
I'm Joanna. Mum of two. 44 years old. Master of Science in Physical Education and 20+ years as a qualified personal trainer.
I spent two decades inside gyms — teaching body pump, running group sessions, motivating women through every kind of workout the industry had to offer. So when I had my own children and my body changed, twice, I figured I had every tool I needed to bring it back.
I had the qualifications. I had the experience. What I didn't have was a method built for the woman I'd actually become.
After each pregnancy I lost over 20 pounds — but before I rebuilt my body, I felt stuck. Uncomfortable in my own skin. Frustrated. Disconnected from the woman I wanted to be.
The gym-based methods I'd built my whole career on weren't built for the realities of a 35+ mum's life. Not enough time. Not enough recovery. Hormones working differently. A body that no longer responded to the old playbook.
So I did the one thing 20 years of training said I shouldn't do.
I left the gym.
I rebuilt my body — twice — using resistance bands and dumbbells at home, paired with smart protein structure, and recovery. No commute. No membership. No childcare puzzle. And the results were better than anything I'd produced in the gym.
That's how this program was born. Not from a textbook. Not from a trend. From a real-life problem I had to solve for myself before I could ever solve it for over 1 million women in my community.
This is the program I built for me. Now I'm sharing it with you.
Love, Jo x
Why this works when squats and cardio didn't.
When I went into that research hole I told you about, I kept hitting the same wall. The glute — your largest muscle, the one that shapes everything — needs two things working together: constant tension across its full range of motion, and enough progressive load to force it to actually grow.
Squats, lunges, and machines give you load — but they can't deliver constant tension through every inch of the movement. Resistance bands can. They create accommodating resistance that keeps the glute working from start to finish, through angles and positions that gravity-based training simply misses.
But tension alone won't build shape. That's where the dumbbells come in.
Together, they deliver a stimulus most training programs — gym-based or otherwise — have never given your glutes. Bands to activate and isolate. Dumbbells to progressively overload, strengthen, and reshape.
The female gluteal muscle group — the largest muscle in your body
I call it The Glute Ignition Method™
It runs in two phases — and they have to happen in this order.
Phase One
Awaken
Weeks 1–4
First, we wake up the glutes properly. Through warm-ups, activation, controlled strength work, and mind–muscle connection, you teach your glutes to fire before the bigger work begins.
Phase Two
Amplify
Weeks 5–8
Then we turn up the challenge. You progress the resistance, increase the demand, train closer to failure, and use smarter glute-focused variations to build more shape, roundness, and lift.
Eight weeks. Three sessions a week.
No gym, no guesswork, no programs designed for a body you don't have.
This is the method I built for me. It's the method I've now used with hundreds of women in their late 30s, 40s, and 50s.
It's the method inside The Bootylicious Bible.
Two phases. Eight weeks. Three sessions a week.
This isn't just a workout program.
Real change happens at the intersection of three things. Skip any one of them, and the other two won't hold.
Pillar One
Train
The Glute Ignition Method™
Eight weeks of structured workouts built around the 2-phase protocol. Three sessions a week. Banded and dumbbell exercises engineered for the female pelvis, demonstrated with form cues you can actually feel. Done from your living room. No gym needed.
Pillar Two
Fuel
The Track It Right Framework
A simple protein-led eating structure designed to feed muscle, not starve it. A repeatable daily plate that works for women 35+ whose metabolism is asking for different things than it did at 25. Includes the full nutrition guide.
Pillar Three
Anchor
Mindset, Recovery & Lifestyle
The part that keeps everything else in place. A daily habit framework, weekly recovery protocols, and the mindset reset that handles the week-three plateau most women never push through. This is the difference between a program you finish and a program you carry forward.
Train builds the body.
Fuel feeds the body.
Anchor keeps the body.
All three live inside The Bootylicious Bible.
What women are saying after doing the work.
No gym. No complicated plan. Just structured glute training, consistency, and women finally feeling stronger, firmer, and more confident in their shape.
I've done random glute workouts on YouTube for years, but I never knew if I was doing enough — or doing it properly. After 8 weeks with Jo's Bootylicious Bible, I can actually feel my glutes working, my leggings fit differently, and my bum finally has shape again. I'm 42 and honestly thought that part of my body was gone for good.
After two kids and years of sitting at a desk, my bum had completely flattened. I didn't want a gym program — I needed something I could do at home and actually stick to. By week 6, my husband noticed my shape changing, and by week 8, my jeans were tighter in the right places for the first time in years.
I used to think squats were enough, but my legs always took over and my glutes never changed. Jo's activation work changed everything. I finally understood how to train my glutes properly. At 48, I feel stronger, rounder, and more confident in leggings than I have in years.
I was nervous starting because I'm in my 50s and thought glute growth was for younger women. This program proved me wrong. The structure, the nutrition guidance, and the progression made it simple. After 8 weeks, my bum looks lifted, my hips feel stronger, and I feel proud every time I catch myself in the mirror.
I bought so many mini bands over the years and still had no idea what to actually do with them. This was the first plan that gave me structure. By week 4, I could feel my glutes switching on properly, and by week 8, my bum looked firmer and more lifted in my gym leggings.
I always felt like my body changed after 40 and my bum just disappeared. I didn't want extreme workouts or anything complicated. Jo's plan was simple, progressive, and easy to follow at home. My confidence in jeans has completely changed.
I've tried gym plans before, but I never stuck to them because they felt too overwhelming. The Bootylicious Bible gave me exactly what to do, when to do it, and how to progress. After 8 weeks, my glutes feel stronger, my shape is better, and I actually feel proud of myself.
I used to avoid wearing fitted dresses because I felt flat from the side. After following Jo's workouts consistently, I noticed my side profile changing — not overnight, but enough that I could see the lift. I'm 46, and this is the first time I've felt excited about training glutes.
I thought I needed a gym and heavy machines to build my bum. I was wrong. With dumbbells, bands, and Jo's clear guidance, I finally started seeing progress from home. My glutes feel firmer, my hips feel stronger, and I don't feel lost anymore.
I've always struggled with one glute feeling weaker than the other, and I never knew how to fix it. The single-leg work, activation, and progression helped so much. After 8 weeks, I feel more balanced, stronger, and my shape looks more even.
From a trainer trusted by over 1 million women — a program finally built for the 35+ female body.
You. Eight Sundays from now.
I want you to do something with me for a moment.
Close your eyes — actually do this — and put yourself eight Sundays from now.
You're getting dressed. The jeans you've been side-eyeing in the wardrobe for two years are on the bed. Last summer you nearly donated them. This morning, you reach for them on purpose.
They go up. They fit. And not in the technically zipped, hold-your-breath way you remember. In the way you forgot was possible — the way that has shape now, that has lift now.
You stand in front of the bedroom mirror — the one you've been quietly turning away from since 2024 — and this time you don't turn. You stay there. You turn slightly. You look. You think huh. Quietly. Just for yourself.
Your kid wanders in. "Mom, what?" You smile. Nothing. Just getting dressed.
You walk downstairs. Your hips don't grumble going down the steps the way they used to. Your back is quiet. Your body is yours again — not the body that held everyone up for ten years. Yours.
And somewhere in your chest, very quietly, you think the thing you haven't let yourself think in years —
I built this.
The complete Bootylicious Bible system.
Not a workout video pack. A complete, structured, glute-first transformation system — built for the woman you are now.
The Core Program
The Bootylicious Bible — 8-Week Program
The complete 8-week glute-first system. Phase 1 (Weeks 1–4) lays your foundation. Phase 2 (Weeks 5–8) takes you to the next level. Every workout, every set, every progression — mapped out for you.
Full Exercise Demo Video Library
Every exercise demonstrated by Jo. Click the exercise name and see exactly how it's done — form cues, common mistakes, and the mind-muscle connection that makes it work.
Warm-Up, Glute Activation & Cool-Down Routines
Follow-along sequences for every session. The activation circuit is where your glutes actually wake up before training — most programs skip this. You won't.
Booty Science 101
The why behind every exercise. Understanding what each glute muscle does — and how to target it — is what turns guesswork into results.
Built-In Support Systems
Nutrition for Glute Growth
A complete protein-led eating framework with separate guidance for muscle-building and fat-loss phases. No starving. Just structure that actually feeds the work you're doing.
Mindset for Glute Growth
The mental work most programs ignore. How to stop comparing, stay consistent, and celebrate progress at every stage — so the week-three plateau doesn't take you out.
Lifestyle for Glute Gains
Sleep, recovery, daily movement, stress. The lifestyle layer that decides whether the work you're doing inside Phase 1 and Phase 2 actually shows.
The Track It Right Nutrition Setup Guide
A companion guide for setting your calories and macros without guessing. Built for women whose metabolism has shifted — so the nutrition piece actually clicks.
Total Real Value
$376
What these pieces would cost separately.
Your Investment Today
Everything you need to stop guessing — and start building.
Instant access after checkout.
$97 today.
Same as a takeaway dinner.
Join The Bootylicious Bible
97
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Final shape. First in.
guarantee
You do the work.
If your glutes don't change — you don't pay.
I've spent two decades inside the fitness industry. I know what most guarantees look like — buried in small print, impossible to claim, designed to protect the seller, not you.
This one is different.
If you commit to the 8 weeks of The Bootylicious Bible — follow the program, do the workouts, eat in line with the nutrition framework — and you don't see visible, tangible change in your glutes by the end of week eight, I'll refund every penny.
No long forms. No interrogation. No small print.
Just one ask: actually do the work.I'm not promising you a result by sitting on the sofa. I'm promising you the result when you show up and follow the system. That's the deal.
Complete the program
All 8 weeks. Phase 1 and Phase 2. No skipped weeks.
Follow the nutrition
The protein-led framework. Doesn't have to be perfect — just consistent.
Take before & after photos
Front, side, back. Week 1 and Week 8. So we both have the proof.
If you do those three things and your glutes haven't changed, I personally refund you. No drama. Within 60 days of joining.
Because I know what this program does for women who do the work. And if it doesn't work for you, you shouldn't pay for it.
Stronger glutes
or you don't pay.
— Jo x
Be honest — is this you?
The Right Fit
This is for you if…
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You're a woman in your late 30s, 40s, or 50s who looks in the mirror and feels like your shape has quietly faded
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You've tried glute workouts on YouTube for years and still aren't sure if you're doing them right
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You don't want a gym — you want a structured program you can do at home, around real life
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You've had children, sit at a desk, or both — and your body doesn't respond the way it used to
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You're ready to commit to 8 weeks of consistent work — three sessions a week
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You're done with quick-fix programs and want something built around the woman you actually are
Probably Not The Right Fit
This isn't for you if…
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You're looking for a 7-day shred, a juice cleanse, or a "lose 20 pounds in a month" promise
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You're pregnant, postpartum within the first 6 months, or recovering from injury without medical clearance
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You expect results without doing the work — this is structured, not magic
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You're not willing to pick up resistance bands and dumbbells three times a week
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You're looking for a generic full-body program, not a glute-focused system
If that's you —
you're already in.
This is the moment.
You've read this far for a reason.
Maybe it's that you're tired of trying programs that weren't built for the body you have now. Maybe it's that you saw yourself in one of those ten women up there. Maybe it's that something in your chest got quieter at "I built this."
Whatever the reason — you scrolled here. That's not nothing. That's you, deciding.
You're allowed
to want this.
🔒 Secure checkout · Instant access · 60-day money-back guarantee
Everything you need to know before you start.
Short answers. Honest answers. Click any question to expand.
What equipment do I actually need?
Three things: a mini resistance band set, a pair of dumbbells (ideally adjustable, so you can progress the load as you get stronger), and a chair or bench. That's it.
No gym membership. No expensive racks. The whole point of this program is that it works in the corner of your living room, three times a week.
How long is each workout?
40-50 minutes, three times a week. Including the warm-up, glute activation, the main session, and the cool-down.
You'll do roughly 2.5 hours of training per week. That's less time than most women spend scrolling Instagram in a single evening.
How quickly will I see results?
Honest answer: most women feel their glutes properly activating by the end of week 2. Visible shape changes usually show by week 4–6. The biggest transformation happens in Phase 2 (weeks 5–8) when progression really kicks in.
If anyone promises you a six-week peach overnight, they're selling you a story. This is real training — and real change takes the full 8 weeks.
I'm in my 50s — will this actually work for me?
Yes. Glute muscles respond to resistance training at every age — and the 35+ female body responds particularly well when training is designed around it, rather than borrowed from programs built for a 25-year-old's hormones and recovery rate.
The combination of activation work, progressive overload, and protein-led nutrition works the same way whether you're 38 or 58. The difference is that this program is engineered for where your body actually is — not where it was a decade ago.
I've never properly trained glutes before — is this too advanced?
No. Phase 1 (weeks 1–4) is specifically designed to build your foundation — including activation work, form cues, and the mind-muscle connection most beginners are missing.
Every exercise has a demo video you can click to watch before performing it. You'll know exactly what you're doing from day one.
What if I miss a workout or fall off mid-program?
You pick up where you left off. The program is yours for life — you can repeat phases, take a week off, restart Phase 1, whatever real life requires.
What matters is consistency over time, not perfection inside any single week. Miss a session, do it tomorrow. That's it.
Is this safe after pregnancy or postpartum?
The program isn't designed for active pregnancy or the first 6 months postpartum — you'd need to get medical clearance from your healthcare provider before starting.
From 6 months postpartum onwards (with clearance), the program is built specifically for the body that's been through pregnancy. I rebuilt mine twice after my own kids using exactly this method.
Do I have to overhaul my eating?
The nutrition side of the program is handled through the Track It Right guide, which is included. It's not a meal plan — there's no list of foods to eat or avoid.
What it does is show you exactly how to set up your nutrition for the phase you're in: fat loss or muscle building. You'll understand how to structure your meals around protein, how much to eat based on your goal, and how to adjust as you progress.
It's practical and specific — not vague "eat clean" advice, but not obsessive either. Most women find it's the first time nutrition has actually made sense in the context of what they're trying to build.
Will resistance training make me bulky?
No. Women — especially women 35+ — don't have the hormonal profile to bulk up from resistance training at this level. What you'll build is shape, lift, and density. Not bulk.
The program uses bands and dumbbells together — exactly the right combination to give your glutes the stimulus they need to grow and reshape, without adding unwanted size anywhere else.
What happens after I buy?
You get instant access to everything — the 8-week Bootylicious Bible, every exercise demo video, the warm-up and activation routines, the nutrition guidance, and the Track It Right setup guide.
Delivered via email immediately after checkout. View it on phone, tablet, or laptop. Yours forever.
Still got a question?
Message Jo directly.
I know how this works.
You're going to close this page, and tomorrow you're going to scroll past a video that reminds you about your glutes, and then next week your jeans are going to feel the same way they did this morning. And the morning after that.
That's not me trying to scare you. That's me being honest about how this kind of decision usually goes when you don't make it.
Eight Sundays from now
is going to happen anyway.
You decide who you'll be in it.
Love, Jo x